Feb 202013

KUSA-TV home pageOf course you have video on your website. Doesn’t everyone? But what is it, exactly?

Putting TV clips on the Web is a no-brainer, says NBC News chief digital officer Vivian Schiller, but it’s not a game changer. What is? No one really knows yet, but there’s lots of experimentation underway.

Schiller told the Beet-TV Big Data Summit that she’s watching it all closely–everything from all-video start-ups like Now This News to the online news-talk channel Huffington Post Live. And she indicated that NBC plans to do more with original “web-native video content” over the course of the next year as it redesigns NBCNews.com as a “rich journalism destination.”

This is the interactive Schiller mentioned that shows gun deaths over MLK weekend. It’s an example of a story extracted from data that ties in to a network-wide project on guns in America.


  One Response to “Is your Web video mostly just repurposed TV?”

  1. […] found my first article “Is your Web video mostly just repurposed TV?” on NewsLab. It was an interesting find because of the way our news media is converging to an online […]

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