Sep 182015

Leman bleuYou knew it had to happen, right? A local TV news station has gone “100% iPhone.” The station in question is based in Switzerland. Over the summer, Léman Bleu outfitted each of its reporters with an iPhone 6 kit to shoot their stories and to use for live shots.

News director Laurent Keller says Léman Bleu actually isn’t the first station to convert to iPhones; a Scandinavian outlet apparently has done it too. And he’s candid about the reasons why. “It’s a search for lightness and responsiveness, but also a way to reduce the costs of producing a newscast,” Keller told the Swiss newspaper Le Temps.

What about quality? Keller says iPhone video is different but not necessarily inferior to what a standard TV camera produces. “It’s up to us to reinvent the grammar of the image, to learn to shoot differently,” he said. The technology allows the station to go live at any time from anywhere, either on the air or on social media. That’s important to a small regional channel that broadcasts only a few hours a day.

Could it happen here? Something like it has already been tried at the Fox station in Charlotte, where reporters were equipped with iPads. But the “experimental” newscast they were asked to produce was scrapped this summer. “Plagued by technical problems and relying on journalists with little experience, it had an amateurish quality,” Mark Washburn wrote in the Charlotte Observer. “Viewers turned away.”

The Swiss station may not be too worried about ratings. Unlike U.S. TV outlets, Léman Bleu doesn’t have much local competition so Keller says it can afford to innovate and take risks.

Thanks to Geoff Roth, managing editor at KRIV, Houston, for tipping me off to this story via Robb Montgomery


  11 Responses to “TV news goes all-iPhone”

  1. […] marrë shembull nga shtetet skandinave dhe nuk ishte I pari që kishte përdorur këtë metodë,shkruan Newslab, transmeton Gazeta […]

  2. Things to think about:
    1- Not all reporters want to shoot video.
    2- What happens when they need to interview someone?
    3- What happens if something happens in the area and the reporter needs to report it and be recorded at the same time?
    4- Video professionals know things in the field that reporters will never know, nor care about.

  3. I broke this story on 16 September.

    I learned of this Swiss broadcaster from a French colleague who I was training in Tbilisi Georgia. Training them how to make smartphone video reports for broadcast.

    I tweeted a link to my story it and it is reasonable to assume that this author (Who follows my Twitter feed) saw my post. I am attaching my link so that that the reporter can update their story to include this attribution.

    In the original article you learn that many other TV stations do this. This Swiss station is the first to convert all of their reporters to iPhone for field production.

    It is not new. Three years ago I developed the training and workflows for Radio Free Europe to equip hundreds of broadcast reporters to file smartphone video. The latest phones are more than capable.

    But, reporters have to be trained. Producers have to know what can and can’t be done. This takes a lot of effort, but the payoffs are huge.

    Here is a recent example showing how one reporter can outproduce a 4-person TV crew for making video for mobile consumers.

  4. One of my clients, ideastream of Cleveland OH (public radio and TV) recently produced these pieces shot entirely on iPhone.
    The times, they are a- changing.

    PS: Mark Rosenberg, the stations Managing Editor for Content, notes: “The video was edited together using Premiere Pro – – but it could have been slapped together with iMovie or even any free web-based video editing software.”)

    Jim Russell, “The Program Doctor”

  5. […] With built-in image stabilization, users can easily capture decent footage. You can also edit video on your phone and immediately upload your videos online. There is already an entire Swiss news channel shooting on iPhones. […]

  6. […] this year, a Swiss TV station went “100% iPhone”. Léman Bleu equipped each of its journalists with an iPhone 6 and a […]

  7. […] the latest from those primed to bring us the latest … TV news goes all-iPhone: A local TV news station has gone “100% iPhone.” The station in question is based in […]

  8. […] Con estabilización de imagen incorporada, los usuarios pueden capturar fácilmente  secuencias de video decentes. También  puedes editar video en tu celular y ponerlo inmediatamente  en línea. Ya existe un canal de noticias Suizo que se graba en dispositivos IPhone. […]

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