President and Executive Director
Deborah Potter is a veteran journalism trainer, reporter and writer. She founded NewsLab, a non-profit journalism resource center, in 1998. She is a contributing correspondent to Religion and Ethics Newsweekly on PBS.
Deborah leads workshops for journalists in the United States and around the world, focusing on reporting and writing the news, social media, online and visual storytelling, and journalism ethics. She also moderates panel discussions at national and regional conferences.
Deborah is co-author of the journalism text Advancing the Story: Broadcast Journalism in a Multimedia World (3nd edition, CQ Press, 2015). Among her other publications are: Incoming! Advice for the Newly Named News Director (2006) and Ready, Set, Lead: A Resource Guide for News Leaders (2005), as well as the Handbook of Independent Journalism.
Deborah is a former network correspondent for CBS and CNN. At CNN, she reported on national politics and environmental issues. She joined CNN after 13 years at CBS News, where she served as White House, State Department and Congressional Correspondent. She also was a frequent contributor to the prime time CBS News magazine 48 Hours, and hosted the interview program, Nightwatch.
Deborah spent more than a decade as the broadcast news columnist for American Journalism Review and wrote the local TV news chapter in the Pew Research Center’s annual State of the News Media report. She is a former faculty associate at the Poynter Institute. She is frequently quoted in newspapers and interviewed on television and radio about journalism issues. She is a skilled moderator of panel discussions and teleconferences and an experienced television host. Her program In the Prime ran for two years on PBS.
From 2003 to 2004, Deborah served as executive director of RTDNF, the research and training arm of the Radio-Television-Digital News Association.
Before joining CBS News, Deborah worked as a news anchor for KYW Newsradio in Philadelphia; as a reporter for the Voice of America in Washington; and as a news producer for the ABC television affiliate in Washington. She holds an undergraduate degree from the University of North Carolina at Chapel Hill and a master’s degree from The American University.