ATTRIBUTION: Identifying information about the
source of material in a story, usually a specific name and/or title.
BACKGROUND: Agreement between reporter and source
that information and quotes can be used, but without naming the
source. The source can be identified in a general way, however.
Examples include: "a knowledgeable analyst" or "one
Midwestern Congressman." This allows the reader, viewer or
listener to know something about where the information came from,
but not the name of the individual providing it. Generally, when
a reporter and source agree to an interview on background, they
also work out how the information can be attributed.
CLOSED-ENDED QUESTION: A question that can be
answered either yes or no, or in one word. These questions rarely
produce useful sound bites.
DEEP BACKGROUND: No direct quotes can be used,
and nothing can be attributed. You can paraphrase what you have
learned, but you can't say where you got it. Example: "The
police chief is known to believe that..." The information appears
to be authoritative, but cannot be traced back to any source. Beware:
sources often try to provide information on this basis to send up
a trial balloon or when they have an axe to grind.
INFORMED CONSENT: Agreement by a source to the
conditions or groundrules for an interview, which have been clearly
explained by the reporter. The less experienced the source, the
more you need to explain what you plan to do with the information.
Be particularly careful that you have explained the possible ramifications
of an on camera interview to vulnerable sources and people whose
command of English is shaky.
INTERVIEW: Information, opinion or experience
shared by a source in conversation with a reporter. The interviewer
determines the direction of the questioning.
NOT FOR ATTRIBUTION: Information can be used,
but the individual source cannot be named. This usually allows for
the indentification of the source in a more specific way than does
"background." For example, instead of "a company
official," you might be able to say, "a Microsoft official."
OFF THE RECORD: Agreement between reporter and
source that nothing the source says will be used in a story. Some
reporters use "off the record" information as a road map
to seek further information, or as a check on information gathered
from other sources. If the same information is provided by a different
source "on the record," then the information can be used
and attributed to the second source. But the original source will
never be named.
ON THE RECORD: Agreement between reporter and
source that anything the source says can be used in a story with
complete attribution. This lets the reader, listener or viewer know
exactly where the information came from.
OPEN-ENDED QUESTION: A question that cannot be
answered simply by saying "yes" or "no." Examples
include: "Why is…" or "How do…"
questions. These questions are more likely than closed-ended questions
to produce anecdotes and opinions.

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