WHAT NEWS DIRECTORS WANT

The job market is about as tight as it can be, and you’re looking for work. Wouldn’t it be nice to know what news directors want? Here’s what some news managers say they’re looking for in new hires, and some advice they shared at recent broadcast group meetings.

“Curiosity, a willingness to read, the ability to think for yourself and not believe everything you hear. You have to know journalism, be fair, and ask the right questions. If you can do that, you’ll be way ahead of the person who knows what a jump cut is.” Michael Kronley, general manager, KJRH-TV, Tulsa, OK

“In a small market, the first thing we check for is a pulse. We’re looking for initiative, someone who has goals for what they want to do. And don’t ask me, ‘Do I have to work weekends?’” Bill Coleman, Team Radio, Ponca City, OK

“I look for smart people. I have asked production assistant candidates what their GPA was. I ask producer candidates what’s the most creative thing they’ve done this year. I look for the ability to tell a story, good writing, avoidance of clichés. Can they ask tough questions and get people to say things. ‘The president came to town’ story doesn’t tell you much, doesn’t tell what kind of reporter you are.” Al Jaffe, vice president, ESPN,

“Grab me in 20 seconds. Give me a reason to sit through five minutes. Don’t send a tape longer than five minutes. Nobody will sit through 20.” Lisa Hall, news director, WFXT-TV, Boston, MA

“[For producer candidates] Make clear in your cover letter how much of this is your work. What did you write? What did you set up? It’s hard for a news director to tell. Let us know what you are like in the booth. Don’t try to snow me.” Paul Lewis, news director, WTIC-TV, Hartford, CT.

“Don’t think you are going to come in and make money. You’re going to learn how to do the job. By being inside a shop, you have a better opportunity to move up. Seek entry. That’s the best way to learn about your craft.” Bob Ferrante, executive producer, WGBH-FM, Boston, MA