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HOW OTHERS DO IT

A number of station groups and individual stations have established guidelines for dealing with new sponsorships and other news/sales issues. We've posted several here. Just click on the logo to see the full guidelines (most are in pdf format, requiring Acrobat Reader). We welcome additions to the list. Send us a copy of your guidelines with permission to post, and we'll share them too. For suggested questions for developing guidelines, see the results of the News and Sales conference.

RTNDF: These guidelines were unveiled at the 2002 annual convention in Las Vegas. They were developed with the help of the Poynter Institute.
Hearst-Argyle: The station group established these guidelines in late 2000. Fred Young and Brian Bracco developed them.
Belo: These guidelines were developed in March, 2000. They cover logo placement, segment and program sponsorships, and the sale of "naming rights."
Media General : These are Media-General group guidelines from early 2002. They address managing commercial inventory in local newscasts, including the use of billboards.
WTIC-TV, Hartford, CT: These guidelines were developed in early 2002 by news director Paul Lewis, after he participated in the News and Sales conference at NewsLab/CCJ.
WEWS-TV, Cleveland, OH: This is an example of a partnership agreement, spelling out details and making clear who needs to sign off on it.

 

 

Page Last Updated
May 7, 2008
 

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