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A number of station groups and individual stations have established
guidelines for dealing with new sponsorships and other news/sales
issues. We've posted several here. Just click on the logo to see
the full guidelines (most are in pdf format, requiring Acrobat Reader).
We welcome additions to the list. Send us a copy of your guidelines with permission
to post, and we'll share them too. For suggested questions for developing
guidelines, see the results of the News and Sales conference.
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RTNDF: These guidelines were unveiled at the 2002 annual convention
in Las Vegas. They were developed with the help of the Poynter
Institute. |
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Hearst-Argyle: The station group established these guidelines in
late 2000. Fred Young and Brian Bracco developed them. |
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Belo: These guidelines were developed in March, 2000. They cover
logo placement, segment and program sponsorships, and the
sale of "naming rights." |
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Media General : These are Media-General group guidelines from early
2002. They address managing commercial inventory in local
newscasts, including the use of billboards. |
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WTIC-TV, Hartford, CT: These guidelines were developed in
early 2002 by news director Paul Lewis, after he participated
in the News and Sales conference at NewsLab/CCJ. |
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WEWS-TV, Cleveland, OH: This is an example of a partnership
agreement, spelling out details and making clear who needs
to sign off on it. |

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