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| PLANNING TERRORISM COVERAGE |
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In the aftermath of the terror attacks on the United
States, newsrooms need to prepare to cover whatever happens next.
That means you need a plan, and you need to share it widely. Assignment
editors will be key players in putting your plan into effect--so they
need to be engaged in developing it as well. These tips
for covering terrorism will be useful, too.
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| Consider these suggestions we collected from assignment
managers around the country as you prepare your own coverage plan.
And let us know if you have
any tips to share.
- Get smart now. Bring in an expert from a local
university or think tank to brief your staff about the situation
in Afghanistan and the Middle East. WBNS-TV in Columbus did just
that a week after the Sept. 11 attacks. Consider bringing in a
military expert as well, to discuss US capabilities and past actions
in the region. Many people in your newsroom may not remember much
about the Persian Gulf War, the Soviet occupation of Afghanistan
and other events that are critical to understanding the current
crisis.
- Review your emergency plan. This presumes you
have one. If you don't, develop one
immediately so everyone knows what to do when news breaks.
At WZZM-TV in Grand Rapids, the assignment desk initiates the
plan by putting out an all page. Everyone not currently working
is to come to the station. Those already working are to call in.
The call should go out not just to news staff but to others in
sales, accounting and other areas, who report to the news desk
for assignments, such as answering phones. Do a drill to make
sure it actually happens.
- Create a war guide. Put useful background
and contact information in one place, in your computer system
and on paper. KCRA-TV's guide includes local experts on terrorism,
military affairs, the economy; information on local military bases
and units; military terms and weapons; and a pronunciation guide.
Also valuable: maps, time zone information, time-line of the crisis,
background on Bin Laden and the region, contact info for your
political representatives. Consider setting up a "war room"
when you can store tape and post information, as WYFF-TV in Greenville,
SC, did last year to track election coverage.
- Build composite tapes, graphics. File video,
graphics, maps and other visuals are likely to be essential in
covering what we may not be able to see, at least not in the early
stages. Put an editor to work building tapes, label them carefully,
and create more than one copy to avoid a deadline jam. Have graphic
artists start building maps, OTS, segments opens. Create a large,
physical map anchors can use in studio to describe events. And
don't forget to check your tape stock. You'll be going through
it at a great rate.
- Put staff on notice. WBNS developed a checklist
for all employees. Among the items on the list: pack a bag and
keep it ready, line up child care, check batteries in phones and
pagers, and turn off answering machines at night. Everyone needs
to be reachable at all times. Make sure everybody who might need
them has updated police passes. In an emergency, "inside"
people will sometimes find themselves outside and security will
be tight. Consider handing out station identification signs for
personal vehicles.
- Assign beats and responsibilities. Decide who
should cover what, and let them know now. Reporters might be asked
to concentrate on military operations, government response, community
reaction, economic impact, victims or relatives. Giving them guidance
now should mean they'll be ready to go immediately when events
warrant. Put someone in charge of logging feeds so you're not
scrambling for video--a lesson many stations learned as they tried
to put together newscasts September 11.
- Organize contact information. Compile lists
of local military families, veterans of the Gulf War, peace activists,
others. KCRA planning editor Frank Wolff put local victim and
survivor information from September 11 in one central file, with
names, numbers, addresses and scripts of stories that have already
aired. Anticipating the need to reach them later, Frank expects
this file to save hours of time and effort down the road.
- Prepare to take air. Make sure you have an
online computer on set for anchors to use. Talk to your GM about
coverage. Outline what you have planned; when you will take the
air; if something happens overnight, for example, whether you
have the ability to get on the air (include engineering in these
discussions); what the rules are for dumping commercials; when
you will stay with the network and how much you want to break
away for local coverage; and the kind of image your station wants
to present.

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