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| HIRING
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You want to hire associate producers and producers.
You want to make sure they can write well so you give them a writing
test. But the old method of having them rewrite wire copy doesn't
really tell you enough about their abilities.
Consider what you're hiring them to do, and then consider how you
might determine if they're capable of doing it.
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- Write to video. Pull some raw
tape and sound from an interview or news conference for three or
four different stories. Create a "fact packet" to go with
each story. Have the candidate write a v/o or v/o-sot for each one.
Give them a realistic deadline for getting this done. This should
give you some insight into how they select sound, how they write
in and out of it, and how they write to the video.
- Write compelling teases. Give them three packages
to watch and ask them to write a tease for each one, on deadline.
You'll get an idea of their commitment to accuracy, as well as their
understanding of your station's news philosophy.
- Write strong lead-ins. Have the candidate write
lead-ins to packages that require special handling, like this
story about a riding accident
that includes a surprise.
- Use good grammar. You could check for usage
problems by creating your own version of something like this student
test from the University of Oregon. Or modify this 1998 version
of the Dow Jones Newspaper Fund's editing
test.
- Exercise good news judgment. You could provide
candidates with the elements of a newscast (copy, packages, v/o-sots)
and ask them to create a rundown, working against a real showtime
deadline. A few minutes before deadline, you could announce that
there is breaking news and see how they handle the new information.
Or you could throw them a curve by saying you've just gotten
tape
on a story that's highly visual (but not all that important)
and see what they do with it.
- Find information. Give the candidate a story
that is missing a few significant facts--a story about a boy bitten
by a snake, for instance, that doesn't tell viewers if it was a
poisonous snake. Ask the candidate to revise the story, and give
him or her a little time (and Internet access) to collect the information.
This will give you an idea of what they consider important and some
sense of how well and how quickly they can research a story.
- Know history, geography, and the community. Go
beyond current events quizzes to see how much the candidate knows
about history. Sean Kennedy, news director at KTAL-TV in Shreveport,
LA, says one of his favorite questions is: Who are James Dean,
Jimmy Dean and John Dean? News manager Jen MacLean at the Weather
Channel includes a geography test, and says, "It's amazing
how many candidates are weeded out." Lee Hood at the University
of Colorado at Boulder tests her student reporters on their knowledge
of the local area. Here's a modified version of her know
your community quiz.
- Have a good sense of humor. Okay, maybe not.
But this
is fun anyway.

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