Deborah Potter, President and Executive
Deborah Potter is a veteran journalism trainer, reporter
and writer. She is a contributing correspondent to Religion
and Ethics Newsweekly on PBS and a columnist for American
Journalism Review. Since 1998,
Deborah has been executive director of NewsLab, a non-profit
journalism resource in Washington, D.C.
From 2003 to 2004, Deborah also served as executive director of
RTNDF, the research
and training arm of the Radio-Television News Directors Association.
An experienced journalism trainer, she conducts workshops
across the country and around the world.
Deborah is a former faculty associate at the Poynter Institute,
where for three years she led writing, reporting, management and
ethics seminars for professional journalists. She regularly conducts
training workshops for the National
Press Photographers Association and the International
Center for Journalists.
Since 2000, Deborah has been a featured columnist for the American
Journalism Review, writing about broadcast news. Her work
also has been published by RTNDA Communicator and News Photographer.
She is the author of Advancing
the Story: Broadcast Journalism in a Multimedia World (CQ Press,
2007), RTNDF's Incoming!
Advice for the Newly Named News Director (2006) and Ready,
Set, Lead: A Resource Guide for News Leaders (2005), as well
as the Handbook
of Independent Journalism. She is also co-author of the Poynter
Election Handbook: New Ways to Cover Campaigns (Third Edition,
Deborah is frequently quoted in newspapers and interviewed on
television and radio about journalism issues. She is a skilled
of panel discussions and teleconferences.
Deborah spent 16 years
as a network correspondent for CBS and CNN. At CNN, Deborah
reported on national politics and environmental issues. She joined
CNN in 1991 after 13 years at CBS News, where
she served as White House, State Department and Congressional Correspondent.
She also was a frequent contributor to the prime time CBS News
48 Hours, and hosted the interview program, Nightwatch.
Before joining CBS News, Deborah worked as a news anchor for KYW
Newsradio in Philadelphia; as a reporter for the Voice of America
in Washington; and as a news producer for the ABC TV affiliate
Washington. She holds an undergraduate degree from the University
of North Carolina at Chapel Hill and a master's degree from The
ADVISORY BOARD 1998-2003
Candy Altman, VP, Hearst-Argyle Broadcast Group, Boston,
Drew Berry, VP & General Manager, WMAR-TV, Baltimore, MD
Mel Coffee, former faculty member, Syracuse University, Syracuse,
Ramon Escobar, Executive Producer, Telemundo, Secaucus, NJ
Nann Goplerud, Executive Producer, WFAA-TV, Dallas, TX
Ken Jobe, News Director, WHBQ-TV, Memphis, TN
Scott Libin, The Poynter Institute, St. Petersburg, FL
Lane Michaelsen, News Director, WTSP-TV, St. Petersburg, FL
Dan Rosenheim, News Director, KPIX-TV, San Francisco, CA
Al Tompkins, The Poynter Institute, St. Petersburg, FL