Remember the audience

Remember the audience

When you produce a story, are you thinking of how people are going to consume it? Mick Côté, digital news editor at The Canadian Press, says that in most newsrooms the answer is typically, “No.” And that’s a shame. “We’re so drawn to our own stuff we forget to take a step back and ask, ‘Is […]

Using .GIFs for news

Using .GIFs for news

You can’t help but notice when short video loops or animations pop up in your social media channels. They’re designed to draw your attention, and they do. It’s time to get over yourself and get on board with Harry Styles https://t.co/LERM5ebV8k pic.twitter.com/18lL38CXxB — BuzzFeed (@BuzzFeed) April 23, 2017 GIFs (images in graphics interchange format) have been […]

How newsrooms stay on top of the news

How newsrooms stay on top of the news

Running a newsroom is both a sprint and a marathon. You have to move fast as things change, sometimes minute to minute, while also planning for the long term. How do you manage? Some of the most popular tools in newsrooms are free and open source, like Twitter and Google Docs. Whatsapp has proved useful […]

How the Wall Street Journal boosts social sharing

How the Wall Street Journal boosts social sharing

Every news organization wants its stories shared as widely as possible. Managers encourage reporters to share their work using their own social media profiles, while the social media desk (if there is one) posts to the newsroom’s main Twitter feed, Facebook page, and other outlets. But, if we’re honest, it can often be a bit […]

Story first: Digital strategy in a multiplatform world

Story first: Digital strategy in a multiplatform world

My hometown newspaper, The Washington Post, has been rocketing up the comScore rankings of top digital media companies. Last August, it wasn’t even in the top 50. Two months later, the Post ranked 36th, beating the New York Times (37th) for the first time ever.  How much of that improvement is due to different paywall strategies is for others to debate. […]

How to search social media by location

How to search social media by location

How do you locate sources and original content during a breaking news event? Every newsroom turns to social media, but some are more efficient than others at finding what they’re looking for. In these newsrooms, lots of journalists know how to search for information quickly by specific location. If you’re not one of them, it’s time […]

The Genius of annotation

The Genius of annotation

Have you ever had more to say about a story than you could fit in? Of course, you have. Even on the “bottomless” Web, reporters have to leave things out. But what if you could make additional information or background easily available to readers and what if they could do the same, not in a […]

Using social media for daily reporting

Using social media for daily reporting

For journalists, there’s no getting away from social media. Just about every newsroom expects reporters to be on Twitter and Facebook, at a minimum. But how are they using these platforms? Most reporters tell me they post breaking news and links to their stories on a regular basis, but that’s about it. For them, social media is […]

Must have mobile tools for TV reporters

Must have mobile tools for TV reporters

by Deb Halpern Wenger When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I […]

How to boost audience engagement on social media

How to boost audience engagement on social media

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that I shared at the Broadcast Education Association conference in Las Vegas earlier this month. […]

Social media verification tips

Social media verification tips

A new social media journalism venture has had its hands full since launching on January 5. Within 48 hours, the Reported.ly team was scrambling to cover the Charlie Hebdo attack in Paris from its posts in Ireland, Greece, Italy and the United States. Staffed by veterans of NPR and public radio, among other news outlets, Reported.ly is […]

NewsLab's Top 5 for 2014

NewsLab’s Top 5 for 2014

It’s always edifying to me to look back at the year gone by and see what posts have been most popular at NewsLab. It reminds me of what NewsLab readers are most interested in, which helps me plan for the year to come. This year-in-review post also serves another function: to draw your attention to popular […]

Patience pays off for investigative reporter

Patience pays off for investigative reporter

If you tell an investigative reporter they’ll never find what they’re looking for, you can bet they won’t give up until they get it. Just ask WRC reporter Tisha Thompson, who spent 6 years unearthing the State Department’s list of accident reports and driving violations committed by diplomats in Washington, DC. The project started when Thompson […]

Should a journalist ever be a paid spokesman?

Should a journalist ever be a paid spokesman?

In the movie Broadcast News, a network producer accuses a reporter of crossing the line between journalism and entertainment. His reply: “It’s hard not to cross it; they keep moving the little sucker, don’t they?” They sure do. The line between news and advertising has been blurring for years. Infomercials, advertorials, “native” ads online. Now, […]

The benefits of live tweeting a meeting

The benefits of live tweeting a meeting

WOWK reporter Jessie Shafer is no stranger to live tweeting but even she was surprised when her Twitter stream blew up as she live tweeted a city council meeting. We’ve “Storified” the story so you can see how it all played out, including reaction from Shafer’s Twitter followers. [View the story “Live tweeting reporter earns kudos” […]

How to manage your digital reputation

How to manage your digital reputation

Any journalist searching for a new job should be well aware that employers routinely Google potential hires and check them out on Facebook. That’s one good reason to make sure you know what your profile says about you and to clean it up, if necessary. But even if you’re not looking for work, it’s crucial […]

Social media control

Social media control

It’s a given in today’s newsrooms. Twitter, Facebook and other social media are just part of the job. Reporters and anchors are expected to feed the beast, drum up followers and interact with them, and promote their stories and newscasts.  But who should own the journalist’s social media profile? News organizations think they should–in perpetuity–and […]

Digital journalism job requirements

Digital journalism job requirements

For all the gloom and doom you hear about the future of the news business, new opportunities seem to pop up all the time. Take the job Holly Edgell has at WCPO, the Scripps-owned television station in Cincinnati, Ohio. She’s the “community editor” for WCPO-Digital, a new position that puts her in charge of social […]

Using social media in covering breaking news

Using social media in covering breaking news

When the actor Paul Walker died in a car crash, the Associated Press reported a touching tribute from his Fast and Furious co-star, Vin Diesel. “Brother I will miss you very much,” said therealvindiesel’s message on Instagram. “Heaven has gained a new Angel.” The quote drew more than 200,000 likes and one big thumbs down–for being […]