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STRUCTURE:
Follow a logical path
These stories show the importance of story structure in making information understandable. Use these examples to demonstrate how a logical structure, without midstream detours, can simplify a complicated story. The second version also demonstrates the value of analogy in storytelling, even when the analogy is not visual, because it provides a framework for understanding complex issues.

The Story: Airport Lawsuit
The Changes


The long-running legal battle over flights at Love Field airport in Fort Worth, TX, may be moving to a new courtroom, if Southwest Airlines gets its way. This weekend

Airport Lawsuit v.1 script

Airport Lawsuit v.2 script


  • Restructured story to provide a framework for understanding. Version two uses the analogy of "squabbling neighbors" at the beginning and the end.
  • Added video to show the second airport and one more of the airlines involved
  • news story recaps the dispute, including the effort this week by one side to get a new judge to hear the case.
    Reporter: Deborah Potter, for NewsLab.

    The Issues

  • Version one names the parties to the lawsuit in the order in which they joined the suit. It is difficult to determine which side each of those airlines is on.
  • Airlines are named without supporting video.
  • The script does not explain why Fort Worth and the airlines went to court.
  • The story takes a detour in the middle with a reference to Texas history.



  • in the dispute, matching the video to the references in track. (Note: at the time, Legend Airlines existed only on paper.)

  • Version two names the parties to the lawsuit by grouping them together on either side of the case.
  • Added background information to explain the basis for the lawsuit.
  • Version two eliminates the reference to Texas history.

    For Discussion

  • Is a story easier to follow if it is told in a more chronological order? Why or why not?
  • Do journalists assume that viewers know more or less than they really do about any given story? What are the consequences of those assumptions?
  • Where should background information be placed in a news story? Why?
  • What should a reporter do with an interesting fact that is not directly connected to the focus of the story?
  • How can analogy be used to help viewers understand stories better?
  • Can analogy be effective if it is only used in the script, with no visual support?
  • Are there potential drawbacks to using analogies in news stories?


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    Page Last Updated
    January 3, 2005
     

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